about Mellow Cosmetics


At Mellow we love all things beauty. It is Mellow’s mission to provide the most fun, luxurious and trendy makeup products for all makeup lovers out there! At Mellow, they believe that every woman feels more confident! Every woman wants to feel beautiful, powerful and sexy and makeup is a great way to achieve this by enhancing one’s natural beauty. Makeup gives you INSTANT CONFIDENCE. It’s about feeling just as great on the outside as you do on the inside.

Mellow also tries to make their work as ethical as possible, which is why our range is cruelty free, vegan and paraben free…


In 2014, Mellow started as a small business in a garage. Ima, the founder, was on maternity leave after the birth of her first son. It was a joyful break from her full-time corporate job. As the end of her leave approached, she was hesitant to leave her little baby in a daycare center to return to work. She didn’t want to miss all of her son Ario‘s great milestones, so she decided to become an entrepreneur and work for herself. That’s exactly what she did! She quit her job to follow her big dream…

Ima has always had a passion for makeup and fashion. One night she was watching a makeup tutorial and her idea for Mellow was made! With a lot of research and hard work, she launched her own brand – Mellow!

Mellow started out with a range of just a few products and has grown rapidly over the past 4 years! Melllow’s products are now sold with great success online and in stores in the US, UK, Australia, New Zealand, Europe, Asia and the Middle East.

Ima now has two boys and she says launching Mellow was one of the best decisions she ever made! Her growing team and supportive social followers have been a big part of this success!

mellow logo1 (3)

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