Using nature’s precious blend to create hair products and accessories is what Afroani is all about. We believe in naturally produced, cruelty-free products. Afroani is a UK-based e-commerce company that values sustainability, nature and your trust in your hair.
Afroani believes in creating vegan formulas without the use of sulfates, parabens, silicones and artificial dyes to give you the best clean hair care experience. Our hair care formulas contain some of the best ingredients that nourish and hydrate textured hair. Our line of accessories is designed to make textured hair tools fun and different from what’s already on the market. We wanted to give you a chic and luxurious experience, start your healthy hair journey with Afroani.
Afroani was founded in 2020 by Anita Lusuardi, a full-time mother and natural hair creator, who grew to love her textured hair. As a kid growing up in Italy, she didn’t see a hair like hers and just wanted to fit in.
Joining the natural hair community on Instagram in 2019 made her realize how many women like her were always looking for the perfect clean hair care products and accessories that would make their curls stand out the most.